Facebook may be changing (in an attempt to compete with TikTok)

Sahail Ashraf posted on 22 June 2022 Read

A leaked memo has shown that Facebook is making sweeping changes to compete with TikTok. What are these changes? And is it too late? It’s no secret that the Facebook app is not what it used to be. It has lost younger users by the truckload, and the parent company had so much controversy dogging […]

TikTok launches a new ‘Made for TikTok’

Sahail Ashraf posted on 20 June 2022 Read

TikTok has brought out a new video series that is aimed at helping marketers get the most out of the platform. Some great insights can be found. Last year, TikTok created a video series that was aimed at helping people get more out of their marketing experience on the platform. It was a huge hit. […]

Millennial vs Gen Z marketing

Sahail Ashraf posted on 17 June 2022 Read

They’re kind of close together in history, but there are some differences between them when it comes to what they like to see in their marketing messaging. Millennials were born in the years 1981 to 1995. The Gen Z crowd were born between 1996-2012. Two very different time eras, but also two different audiences. When […]

How WhatsApp can support your business

Sahail Ashraf posted on 15 June 2022 Read

It’s still not everyone’s cup of tea, but WhatsApp is rapidly becoming indispensable to many companies. If you don’t know how it can help you, read on. WhatsApp is rapidly becoming a strong option for any business that wants to expand its reach and engagement. However, it is still unknown territory for many. Once you […]

Content creation tips: Where to find inspiration

Sahail Ashraf posted on 10 June 2022 Read

Stuck for content ideas? It can be tough to get inspired. Try these tips and you should be back on the right track soon. As a marketing professional you will eventually run out of ideas for content, no matter what industry you’re in or the client you’re serving. But rather than throw your hands up […]

What does Snapchat’s profit warning mean for the industry?

Sahail Ashraf posted on 8 June 2022 Read

Snap Inc (owner of Snapchat) issued a profit warning in May. What does this mean for the platform and other social media platforms?

The Role of Social Media Experts 2022

Team Locowise posted on 7 June 2022 Read

This report is a benchmarking resource into the role of social media experts from around the world. 150 experts provided insights into their roles to explore how the landscape is changing over time.

Snapchat Shared Stories

Sophie Beard posted on 31 May 2022 Read

Snapchat has launched a ‘Shared Stories’ option to allow users to create a story and then invite others to contribute to it. On the decision to launch Shared Stories, Snap explains: “We’re introducing Shared Stories, a new way for Snapchatters to build community around the content they love to Snap. Shared Stories is a new […]

TikTok success stories

Sahail Ashraf posted on 30 May 2022 Read

Everyone knows we have to be on TikTok. It’s just that we sometimes learn more on how to do it when we watch it happening. In this post, we take a look at some brands that are making a huge splash on the platform. TikTok holds plenty of opportunities for social media marketers. There is […]

Steps for building a strong social media campaign

Steps to building a strong social media campaign

Sahail Ashraf posted on 27 May 2022 Read

If you want to create a strong social media campaign you have to follow certain steps. In this post, we walk you through them. Social media marketing is very much a bit of a science when you get down to the details. Doing things in the right order and in the right way over time […]

Pinterest – what you need to know

Sahail Ashraf posted on 25 May 2022 Read

Pinterest is more popular than you think. A powerful platform that uses visuals to create engagement, it is something many brands can gain value from. But what are the key things you should know about? Pinterest is a social media platform that has chugged along quite well over the last few years. It’s all about […]

Instagram story hacks to improve your content

Sahail Ashraf posted on 23 May 2022 Read

If you market on Instagram, you need some hacks that will make your content even more effective. Try the following little tricks to give you the edge. If you’re finding that your Instagram work isn’t gaining the kind of engagement you want it to, you might want to read on. In this post, we will […]

LinkedIn could be introducing a new Reaction

Sahail Ashraf posted on 18 May 2022 Read

LinkedIn has come under fire for being too casual. And with Reactions, things are even more controversial. So will the expected new Reaction harm the brand? LinkedIn continues to widen its scope with a potential new Reaction popping up shortly. For all those users who are complaining that the platform is becoming less serious by […]

TikTok Advertising Updates

Sophie Beard posted on 11 May 2022 Read

Firstly, TikTok has announced an expansion of its partnership with Integral Ad Science, an ad data verification and auditing service. The expansion enables advertisers to verify the results of their ad performance with third-party reassurance. This development will ensure marketers are getting optimal value from their campaigns and optimize performance. TikTok has also announced the […]

Private tweets for your Twitter Circle

Sophie Beard posted on 6 May 2022 Read

Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]

Brands, your guide to killing it on TikTok

Sahail Ashraf posted on 29 April 2022 Read

If you’re just starting out on TikTok, you will need to read this guide. We’ve made it simple and practical. Follow these principles to see real growth on the platform. TikTok is uniquely personal. While the media may have felt Facebook was personal a few years ago, that platform has grown into something a little […]

Instagram reel templates

Sophie Beard posted on 28 April 2022 Read

Instagram is testing the ability for users to recreate reels produced by other creators that they like the format of by using them as templates.

Elon Musk acquires Twitter

Sophie Beard posted on 26 April 2022 Read

Elon Musk has acquired Twitter for $44 billion in a deal expected to close later this year.

Digital 2022 April Global Statshot Report

Team Locowise posted on 21 April 2022 Read

The Digital 2022 April Global Statshot Report is now live. Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.

The rise of the (virtual) Influencers

Sahail Ashraf posted on 18 April 2022 Read

Okay, it’s not difficult to tell the difference between a real and virtual Influencer. But how popular are they? And do people buy through them? Influencers are now a great big part of our lives. They have huge followings, and many of them make very lucrative careers out of marketing products and services. One thing […]

← Older Posts Newer Posts →

Social Performance Measurement For Agencies