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Top 3 Facebook pages to follow in UAE for Marketers
Jordan Hayward posted on 26 September 2022 Read
Although social media transcends borders and allows us to follow any page across the world, it’s hard to find advice on groups and pages to follow that aren’t the typical USA or UK brands. It may leave you wondering ‘what pages are there for the Social Media Managers of the UAE?’ Luckily, you’ve got Locowise […]
Metrics to track on LinkedIn
Jordan Hayward posted on 23 September 2022 Read
LinkedIn is a wonderful platform to help grow your business and to network with other like-minded people across the globe. As a Social Media Manager, your mission (should you choose to accept it) is to increase the reach of your business page by creating fun, engaging, yet professional content and to make connections with people […]
10 Ideas for TikTok Content
Lorraine Mandiveyi posted on 21 September 2022 Read
If you haven’t heard of TikTok already by now, you’re about to! TikTok continues to take the world by storm, rising in popularity daily. It is currently the most popular social media platform in the world. The kids love it, millennials love it and well, as for our parents, they’re trying their best to understand it. Who can blame them? Despite […]
How is social media used in the USA?
Richard Knowles posted on 19 September 2022 Read
Approximately 90% of Americans use social media as part of their everyday life, from planning their social life, carrying out their job, watching videos, dating, or playing games. And prolific use of social media has provided many people with a platform to make a career out of the channels, such as influencers. While India (755m) […]
UAE’s social media reach is among highest in world
Richard Knowles posted on 31 August 2022 Read
New research, published by DataReportal, suggests users of platforms including Facebook and TikTok in the UAE are among the most active and engaged in the world. As part of the in-depth analysis, some of which was provided by DataReportal partner Locowise, the research explored how users around the world behave online and presented a snapshot of […]
Brands Killing It On TikTok
Sahail Ashraf posted on 29 August 2022 Read
Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it. It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to […]
Tools every social media marketer needs
Sahail Ashraf posted on 26 August 2022 Read
Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job. In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that […]
LinkedIn continues to morph into ‘normal’ social media
Sahail Ashraf posted on 24 August 2022 Read
LinkedIn is now pretty far from what it was a few years ago. But its most recent testing phase shows that it feels it has to change even more. Wherever you stand on LinkedIn, you can at least agree that it’s huge. Just dipping into the platform now tells us that there are 830 million […]
Top Instagram Pages for Social Media Managers to follow in the USA
Lorraine Mandiveyi posted on 22 August 2022 Read
Instagram marketing continues to play a significant role in businesses worldwide. With more that 1 billion monthly users, it’s no wonder many businesses, from one person operations to huge conglomerates, use Instagram as part of their marketing campaigns. Do you want to expand your Instagram marketing knowledge? Are you interested in learning Instagram marketing, tips, […]
Engaging social media content ideas
Sahail Ashraf posted on 19 August 2022 Read
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022. A few years ago we published a post on engaging social media post ideas for business. Since then, a lot […]
BeReal and Instagram
Sahail Ashraf posted on 17 August 2022 Read
BeReal has glitches, but it is growing rapidly. What is it, and why is Instagram copying some of it’s features? If you haven’t heard of BeReal yet, it’s an app that is rapidly growing in popularity. Every day, it sends you a notification asking that you share what you are doing via your camera. You […]
The fundamentals of marketing
Sahail Ashraf posted on 15 August 2022 Read
Marketing is not a complex science. However, it does require that you understand a few things about people and how they buy. This post goes through these fundamentals. Marketing is an extremely powerful tool. Marketing professionals are uniquely placed to be able to understand people and their motivations, and to help them achieve their goals. […]
Instagram Reels are now available
Team Locowise posted on 26 July 2022 Read
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Instagram Marketing Tips For Brands this Summer
Sahail Ashraf posted on 22 July 2022 Read
This summer, your brand should be using Instagram in the best way possible. This means taking advantage of the better weather and the holiday feel. Here’s how to do it. Instagram is a powerful place for brands to be. It is also a complex platform, and while the basic concepts are easy to grasp, it […]
Digital 2022: July Global Statshot Report
Team Locowise posted on 21 July 2022 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest quarterly update from Datareportal is now live and shares a wealth of data exploring what people are doing online. These insights are essential to developing knowledge and supporting marketing strategies. Within […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022 Read
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]
3 Ways to up your TikTok game in Q3
Sahail Ashraf posted on 14 July 2022 Read
TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]
Meta helps marketers and creators with video
Sahail Ashraf posted on 11 July 2022 Read
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
How to monetise Twitter
Sahail Ashraf posted on 8 July 2022 Read
It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]
Reddit: Are you using it? Should you be?
Sahail Ashraf posted on 6 July 2022 Read
Reddit is becoming more powerful by the year. But marketers might be hesitant to sink time and budget into it. In this post we gauge whether or not that hesitancy is justified. Reddit has delivered for marketers over the years. The good news is that it continues to grow, with the opportunities for effective marketing […]