8 New Year’s Resolutions For Social Media Marketers

Jake Camacho posted on 17 December 2015 Read

As 2015 comes to a close and end-of-year reports start flooding in, it’s time for us all to reflect on our accomplishments over the past year and start to plan for the future. It’s certainly been a big year for social media, but we can only assume that 2016 will come with even greater challenges […]

10 Key Social Media Trends To Watch In 2016

Tina Ahmed posted on 15 December 2015 Read

Welcome to our November study for organic growth and engagement in social media. We’ve been doing these studies throughout the year. We’ve been highlighting the trends, action points and takeaways gained from the data. As we’re nearing the end of the year 2015, we’ll also take a look at key trends to brace yourself for […]

How Top Action Brands Create Exhilarating Social Media Content

Jake Camacho posted on 11 December 2015 Read

These high-octane brands have some of the biggest social media presences around. The common thread? An ability to deliver consistently thrilling content. Let’s take a look at how these brands are taking social media from 0 to 100, and what you can learn from all of them Nike: Mastering the art of storytelling Nike is […]

5 Social Media Inspirations From TV’s Hottest Shows

Jake Camacho posted on 8 December 2015 Read

What do zombies, drug dealers, and advertising executives have in common? Possibly quite a few things, but what I’m getting at is that they’ve all been depicted in television shows. In fact, just about everything has been depicted in television shows. With services like Netflix and Hulu gaining in popularity, modern viewers are spoiled for […]

All Your Locowise Reports In A Slack Channel

Tina Ahmed posted on 1 December 2015 Read

We are addicted to Slack here at Locowise. It’s one of those tools we couldn’t live without. Since we started using Slack our internal email usage has seen a more dramatic decline than the decline of organic growth and engagement on Instagram. We’re nearing 0 internal emails sent. Internal communication and chats are one thing, […]

11 Timeless Pieces Of Social Media Marketing Advice In 2015

Sahail Ashraf posted on 24 November 2015 Read

It’s very nearly the end of 2015 and we are all starting to look back at our marketing efforts and everything social media. It will soon be time to look forward to 2016. We thought it would be a good idea to look back and see what the very best pieces of social media marketing […]

Is Facebook Messenger The Future Of Your Facebook Page Reach?

Tina Ahmed posted on 19 November 2015 Read

President Obama recently launched his own personal Facebook page. Welcome to Facebook, Obama! Here at Locowise we do a monthly study of the state of organic growth and engagement of Facebook pages. We analyse the performance of 5,000 different pages and present the results. This way all the page owners can get to know the […]

5 Ways Mega Brands Have Made Twitter Polls Work For Them

Jake Camacho posted on 17 November 2015 Read

Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature. Available to all users at the end of last month, Twitter polls are a straightforward way to gauge public […]

Are Hashtags Overrated And Overused? The Surprising Effect Of Social Media #’s

Ian Mullane posted on 12 November 2015 Read

Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses are not sure how hashtags can help. Can hashtags help at all? For this study we wanted to look at how many brands use hashtags in their posts, how many hashtags they use per post […]

How Skrillex, Diplo And Other Superstar DJs Rock Instagram And Drive Fan Engagement

Jake Camacho posted on 9 November 2015 Read

With so much new talent emerging in the booming world of electronic dance music, DJs face the ever-increasing struggle to stay relevant. A great social media presence has become essential to retaining the genre’s young, tech-savvy audience. We’ve rounded up some of the big dogs who are effectively using Instagram to stay ahead of the […]

Instagram Engagement 23% Down In October. Can A Higher Posting Frequency Reverse The Trend?

Tina Ahmed posted on 5 November 2015 Read

It’s the month of November already so we’d like to welcome you to the new Instagram growth and engagement study from Locowise. For this study we looked at 2,500 Instagram profiles and their performance in the month of October. Let’s get into the numbers. The low organic growth is here to stay The profiles we […]

13 Tools To Turn Your Visual Media Into Social Masterpieces

Sahail Ashraf posted on 3 November 2015 Read

It’s no secret that images rule the roost on social media. Drop in on any major brand and you’ll soon see that they are crushing it with visuals. Visuals get people’s attention and convince them to engage. The best visuals (as in high-quality video, for example) can even go viral, creating a whole new momentum […]

The Candidates Leading Social In The US Presidential Race

Sahail Ashraf posted on 29 October 2015 Read

With the upcoming US presidential race being a hot topic in the United States right now, it’s no wonder that the main runners and their teams are piling a lot of effort into effective social media marketing. To get to the heartlands you need to ensure that your social media is doing a good job. […]

9 Quick Ways To Save Time On Social Media

Sahail Ashraf posted on 27 October 2015 Read

You know one of the worst things about social media? It’s the fact that it is so easy to get sucked into it. If you’re running a business and you spend any amount of time on social media, you’ll soon realize that it can take hours out of your day if you’re not careful. That’s […]

How The World’s Best Restaurants Use Social Media To Bring Diners Back

Sahail Ashraf posted on 22 October 2015 Read

The restaurant business is incredibly competitive. It always has been. If you’re thinking of starting a restaurant or if you already run one, how would you use social media to get to the top of the tree? We thought it would be a good idea to take a look at some of the best restaurants […]

16 Actionable Social Media Marketing Facts You Probably Didn’t Know

Sahail Ashraf posted on 20 October 2015 Read

Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. We help you to combat this issue with this article, […]

Facebook Is A Juggernaut But How’s Organic Growth And Engagement?

Tina Ahmed posted on 15 October 2015 Read

Facebook is unstoppable. On August 24th one billion people logged onto the platform. One billion! One and a half billion users are active monthly. 45 million businesses have Facebook pages and Facebook is also beating Google as the biggest source of traffic to websites. Welcome to our Facebook growth and engagement study for the month […]

How 9 Of The Coolest And Biggest Fashion Brands Rock Social Media

Sahail Ashraf posted on 12 October 2015 Read

The world of fashion is about as fast-paced as you would expect. New lines keep coming out, and new fashion companies spring up all over the place. Some companies in fashion and e-commerce are showing potential and are most definitely ‘up and coming’. We thought we would take a look at their social media activities […]

12 Essential Tasks Every Social Media Marketer Should Do Monthly

Sahail Ashraf posted on 8 October 2015 Read

Social media marketing is often about simple routines that need to be integrated into daily life. This post covers such routines, twelve of them in fact. We focus on the twelve things that you should try and include in your “beginning of the month” to-do list. Hopefully, they will all combine to ensure that you […]

It’s Pay To Play! Instagram Profiles See A Dramatic Drop In Organic Growth And Engagement

Tina Ahmed posted on 6 October 2015 Read

Since our last Instagram Growth And Engagement report, the platform has announced 400 million active users. More than 75% of these live outside the US. Of the latest 100 million users to join the platform more than 50% are from Europe and Asia. Brazil, Japan and Indonesia are three of the highest growing countries on […]

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