12 Classic Mistakes Brands Make On Instagram

Sahail Ashraf posted on 10 March 2016 Read

Instagram is viewed as a bit of a savior for brands that struggle in the world of social media marketing. It can bring great results if you have a good strategy that you implement intelligently. However, if you drop your guard and try to cut a corner or two, you’re looking disaster squarely in the […]

Facebook Is Changing! Reactions, Live Streaming, Instant Articles & More

Tina Ahmed posted on 8 March 2016 Read

February has brought an impressive number of changes and announcements to the platform. Even by Facebook’s very busy standards. Reactions are changing the way people respond to your content, live streaming is being prioritized in the news feeds, video ads are getting captioned automatically, and Instant Articles are going live next month. Let’s take a […]

How Deadpool Harnessed Social Media To Create A Record-Breaking Smash

Jake Camacho posted on 3 March 2016 Read

20th Century Fox’s movie adaptation of Marvel Comics’ foulmouthed anti-hero Deadpool is proving to be a box-office monster. It had the highest-grossing opening weekend of any Rated-R film in history and has already surged past the $500 million mark. A tidy sum, especially when you consider its relatively meager budget of $58 million (compare that […]

Has Twitter’s Change Of Heart Worked? Here’s The Data

Sahail Ashraf posted on 1 March 2016 Read

We absolutely love Twitter. It has become one of the most exciting places to be in social media. A lot of it has to do with the speed and pace the platform brings to engagement. Brands love Twitter too. They know it’s a great place for customer service. Engagement is fast and effective. Twitter recently […]

Facebook Is Killing Instagram Engagement With The Advertising Ramp Up

Tina Ahmed posted on 25 February 2016 Read

Welcome to our first Instagram growth and engagement study of the year 2016. We’ll look at the performance of 2,500 Instagram profiles in the month of January. There are several interesting updates to go through this month. Let’s get started with the look at the follower growth. Highest follower growth since August Instagram follower growth […]

5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher

Sahail Ashraf posted on 23 February 2016 Read

Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly desperate to plan content that will not only […]

Facebook Reach Hits 9-Month High With The Latest Algorithm Tweak

Tina Ahmed posted on 18 February 2016 Read

Facebook is killing it. The company crushed their revenue estimates in the 4th quarter of 2015. Facebook made $5.84 billion in revenue in Q4. 1.59 billion people use Facebook every month. 1.04 billion of them use it daily. 827 million use Facebook on mobile devices only. 50 million businesses run pages. These pages have seen […]

How Twitter’s Algorithmic Timeline Affects Social Media Marketers

Tina Ahmed posted on 16 February 2016 Read

Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter knows that they have a problem. They are attempting to […]

The Super Bowl Ads That Took Off On Twitter During #SB50

Jake Camacho posted on 11 February 2016 Read

Full disclosure: I know very, very little about football. In fact, I wasn’t rooting for anyone in Super Bowl 50’s showdown between the Denver Broncos and the Carolina Panthers. The Super Bowl may be the biggest sporting event in America, but for casual fans like me, the advertisements are as big a draw as the […]

The Beginner’s Guide To Making Your Content Incredibly Shareable

Sahail Ashraf posted on 9 February 2016 Read

For anyone who uses social media to get their business noticed and loved, sharing is the Holy Grail. The more people you get to share your content, the more likely you are to spread the word about your brand. But sharing isn’t that simple. Many brands can spend years trying to master this aspect of […]

How To Increase Facebook Post Click-Throughs To Your Website

Sahail Ashraf posted on 2 February 2016 Read

It’s not always all about the likes. Being a brand and having a Facebook page means many things, and at first most brands think only about getting those likes. “Likes” seem to make sense, in a way. The more people that like your stuff, the more you resonate with your audience and the more potential […]

How To Make A Killer First Impression On Your Facebook Page

Sahail Ashraf posted on 28 January 2016 Read

Facebook has been adored by brands for years now, and there is a good reason for this. It can bring in massive engagement and introduce your brand to new customers and clients. With Facebook being the incredibly huge, swaggering social media behemoth (but with a decline in organic reach opportunities) brands are looking for ways […]

How To Deal With Negative Comments On Your Facebook Page

Sahail Ashraf posted on 26 January 2016 Read

Check out our more recent version of this guide, available here. As brands, the last thing we all need in social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people […]

How To Master Facebook Reach And Dominate Your Industry

Sahail Ashraf posted on 21 January 2016 Read

Content reach. We all crave it because it means that we simply expose our brand message to more people. But getting a large content reach isn’t always a given, and it can take a long time for us to feel we are anywhere near where we want to be. If we don’t have a lot […]

The Beginner’s Guide To Facebook Groups For Brands

Sahail Ashraf posted on 19 January 2016 Read

Brands are forever trying to find their way on Facebook and it really isn’t as hard as it might at first seem. But it is easy to flounder after a little bit of success. With organic reach suffering somewhat on the platform, brands are looking for the next big direction to go in. And you […]

Instagram Growth And Engagement: 2015 Year In Review

Tina Ahmed posted on 15 January 2016 Read

Happy new 2016! This post is one last look at the Instagram growth and engagement trends from the year 2015. We’re also releasing the data from December. We’ve been doing Instagram studies since April 2015. There have been some interesting trends in this period. Let’s take a look. Do you want to see the year […]

The Instagram Checklist: 8 Questions To Ask Yourself Before Clicking ‘Post’

Jake Camacho posted on 7 January 2016 Read

Instagram can be a truly powerful tool for building your brand’s identity online, but it can also be very easy to get wrong. Too often businesses break our #1 Unbreakable Law of Social Media Marketing – think before you post! So the next time you’re about to upload content to Instagram, stop for a second […]

Facebook Growth And Engagement: 2015 Year In Review

Tina Ahmed posted on 5 January 2016 Read

To kick off the year 2016 we wanted to take one more look at the last year. We wanted to present you the data from December along the data from other studies we’ve done in the year. All this in hope that it can help you make better decisions in the year 2016. Our wishes […]

8 Social Media Lessons From Superclubs Around The World

Jake Camacho posted on 29 December 2015 Read

The glitz and glamour of nightlife was made for social media, so it should come as no surprise that the world’s most happening party destinations have a pretty solid grasp of the subject. Here’s how some of the biggest nightclubs from around the world put the ‘social’ in social media, and what you can learn […]

The Most Successful Hashtag Campaigns Ever And Why They Worked

Jake Camacho posted on 22 December 2015 Read

Hashtags are a contentious subject. We recently showed that they have the potential to be ineffective. Heck, in some cases they can be downright disastrous. But these campaigns show that, with a solid concept and good execution, hashtags can be a serious weapon in any marketer’s arsenal. You don’t need to have a ‘sexy’ product […]

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