How To Become A Trusted Extension Of Your Client’s Social Media Team

Sahail Ashraf posted on 13 September 2016 Read

Many agency-side social media practitioners will at some stage face the challenge of maintaining the ‘invaluable source of insight’ persona. In this post, we’ll provide you with some guidance on how you may be able to strengthen a new or existing client relationship, by utilising specific features we’ve added to Locowise with collaborative client-agency teams […]

What Can Brands Learn From “Share a Coke and a Song” Campaign?

Sahail Ashraf posted on 8 September 2016 Read

As social media becomes an even more crowded space and innovative ideas are harder to come by, we can rely on Coca-Cola to push the envelope that little bit further. The huge brand has been riding quite a wave in recent years, with large campaigns that reach out to the literal billions that drink its […]

6 Most Important Principles Of Social Media Management

Sahail Ashraf posted on 6 September 2016 Read

If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking alongside it. Getting it right is now […]

3 Steps To Upping Your Social Media Hashtag Reporting Game

Sahail Ashraf posted on 1 September 2016 Read

You know you need to track them. You understand the value they add to campaigns. So why has reporting the success and adoption of social media hashtags become such a headache? In June 2014, the word ‘hashtag’ got added to the Oxford English Dictionary. An undeniable milestone for social media indeed, signifying the influence it […]

Instagram Stories: Should Brands Proceed With Caution?

Sahail Ashraf posted on 30 August 2016 Read

Instagram is a major social media platform, but it suffers from engagement issues. To deal with these issues, it recently rolled out Instagram Stories, an attempt to get people (and brands) to use the service more. The whole thing is similar to Snapchat Stories, and Instagram photos and videos shared through Stories even have that […]

The Emoji Thing: A Guide For Brands

Sahail Ashraf posted on 24 August 2016 Read

Sometimes it’s hard to imagine a world without emojis. The cute and instantly expressive icons have pretty much taken over the Internet, and have absolutely dominated messaging. This is because they are easy to use and understand, and they have that immediate impact. We have seen emojis really take off on social media. Locowise now […]

7 Digital Agencies That Are Transforming Social Media

Sahail Ashraf posted on 22 August 2016 Read

Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally help to transform how a business makes its money. There are a few digital agencies that have risen to the very top […]

Should Your Brand Get Verified On Twitter

Sahail Ashraf posted on 19 August 2016 Read

While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands until very recently was the Twitter’s ‘verified’ […]

Facebook Page Growth And Engagement Study July 2016

Tina Ahmed posted on 17 August 2016 Read

Welcome to our Facebook growth and engagement study for the month of July 2016. Every month we analyse 5,000 Facebook pages for insights into their performance. This helps give you a quick overview of what’s happening on Facebook and allows you to do a benchmark of your own performance compared to the pages in our […]

Instagram Growth And Engagement Report For July 2016

Tina Ahmed posted on 15 August 2016 Read

Welcome to our monthly Instagram growth and engagement report for July 2016. Every month we analyse the performance of 2,500 Instagram profiles and give you the main numbers so you can benchmark your own results and see how your performance compares. Want an easy way to get these numbers (and much more) for your own […]

5 Superb Examples Of Social Media Campaigns For Blockbuster Movies

Sahail Ashraf posted on 10 August 2016 Read

Social media has found a very special place in the world of movies. It has kind of happened quickly. Movies ignored social to a large degree until relatively recently, with some campaigns effectively guaranteeing a movie’s success on release (or at least some kind of profit). Now, movies and social media have settled into a […]

Rio 2016: A Tricky Time For Brands On Social Media

Sahail Ashraf posted on 8 August 2016 Read

The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this means being as big as Coca-Cola), there […]

How To Make Your Facebook Page Cover Photo A Key Part Of Your Marketing Awesomeness

Sahail Ashraf posted on 5 August 2016 Read

Remember the last time you went to a party and made a ridiculously bad first impression? Wasn’t good, right? You felt nervous, ignored and generally a social outcast. It happens. Well just imagine if your brand had that poor quality first impression every day. How about every minute of the day? If your Facebook page […]

How To Master Your Social Media Marketing In Ten Hours Per Week

Sahail Ashraf posted on 3 August 2016 Read

A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. We like a challenge, and we don’t shy away from the big ones. We thought we would take a look at how you could do all your […]

6 Brands Riding the Pokémon Go Wave on Social Media

Jake Camacho posted on 1 August 2016 Read

Unless you’ve been living under a rock with very weak Wi-Fi signal, the Pokémon Go craze has been utterly unavoidable over the past few weeks. The Pokémon team hinted at something big on the horizon with their #Pokemon20 Superbowl commercial and, boy, did they deliver. Our CEO Ian Mullane was recounting just the other day […]

5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them

Sahail Ashraf posted on 29 July 2016 Read

Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up and coming’, but the fact is that they have huge […]

8 Surefire Ways To Ace Lead Generation On Social Media

Sahail Ashraf posted on 27 July 2016 Read

Brands have come to a bit of a crossroads on social media. That crossroads came about mainly because the initial approach to social was firmly locked down into one area: brand amplification. Marketing on Facebook and Twitter seemed to be just that, a way to get your message across and hopefully use the platforms to […]

The State Of Social Media Customer Support In The Year 2016

Tina Ahmed posted on 25 July 2016 Read

It’s been one year since our last look at the state of customer support in social media, so we thought it’s a perfect time to see what has changed since. For our new study, we specifically selected only pages that enabled the ability for people to publish posts on their page timelines. Of all these, […]

7 Metrics and Models New Social Media Managers Need To Know

Sahail Ashraf posted on 22 July 2016 Read

New to social media? No problem. Check out this handy list of social media metrics and definitions. It should help you kickstart your optimisation, publishing and reporting with the help of Locowise version 3.0. “Great idea, but why are they going to care? What exactly do we want them to do?” The words of a […]

What Should I Include In My Social Media Monthly Report?

Sahail Ashraf posted on 20 July 2016 Read

Social media reporting is a vital part of how your brand operates online. It helps when you are justifying spend to the boss, and showing value to clients. But with the incredible amount of value attached to social media, it is important that you know what to include in those reports. Data in itself is […]

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