5 Damaging Myths About Social Media Influencer Marketing

Sahail Ashraf posted on 31 October 2016 Read

Influencers. We’ve known for a long time now that having a good connection with influencers is one of the very best ways to get your brand message amplified, and bring your brand into the limelight. We have also known (for a long time) that you can’t rush into it. But there are some other aspects […]

7 Steps To Successfully Launch A Twitter Profile

Sahail Ashraf posted on 28 October 2016 Read

Twitter has long been accepted as one of the very best ways to quickly launch and grow an online brand. It is fast and fluid, and great fun too. If you haven’t yet set up a Twitter account for your brand, fear not. We have put together a quick and easy guide for you to […]

Facebook Page Likes Growth Hits The Low Point In September 2016

Tina Ahmed posted on 26 October 2016 Read

This is our Facebook page likes growth and content engagement study for the month of September. Examine the performance of these 5,000 pages to what the standards are on the platform. This helps you benchmark your own results. Take a free Locowise trial now if you’d like to compare your own pages against pages in […]

How Brands Can Do Great Customer Support On Twitter And Boost The Revenue

Sahail Ashraf posted on 24 October 2016 Read

Everyone knows that when you get service with a smile, you’re more likely to recommend the providers of the service to your friends. Make me happy, and I’ll send more customers your way. This has always been the case in business, and it has become even more obvious as social media has steadily taken over […]

How To Get Your Brand To “Look” Right On Social Media

Sahail Ashraf posted on 21 October 2016 Read

Social media can be a bit of a wasteland for brands unless a company actually stands out. If you’ve worked hard to create a brand that does a lot of good, and genuinely has its own voice, it can be dispiriting to find that your social media accounts seem soulless and flat. There is a […]

Instagram Engagement Rate Gained Ground In September

Tina Ahmed posted on 19 October 2016 Read

Welcome to our Instagram Growth and Engagement study for the month of September. Just like every month, we analyse 2,500 Instagram profiles and their results. This helps you see the trends on the platform, and compare yourself against the standards. Want to check your own growth and engagement stats and compare your brand to profiles […]

How To Become An Influencer Marketing Expert On Instagram

Sahail Ashraf posted on 17 October 2016 Read

Yes, that’s right, influencer marketing is a thing on Instagram too. With influencer marketing being one of the most talked about strategies of the moment, it pays to know where you’re at with Instagram. It is a platform you can see massive ROI on with this technique. We’re going to take a look at the […]

Quick Wins To Help You Engage An Audience On Social Media

Sahail Ashraf posted on 14 October 2016 Read

All brands know that social media can be a pretty lonely place unless you have an audience. And when it comes to making sure that you get ROI on all of that hard work on social, the audience has to be targeted and focused on you and your offering. And that’s before you even begin […]

Louise Delage: An Instagram Masterclass For Brands

Sahail Ashraf posted on 12 October 2016 Read

Nothing on social media is ever easy. And it all takes a ton of work. These words may be universally accepted by most social media managers on the planet, but every now and then there is an exception to the rule. There’s always an example of a social media campaign that totally floats such concepts, […]

How To Launch Your Brand On Social Media Like A Pro

Sahail Ashraf posted on 10 October 2016 Read

You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be pushing it a little, but the fanfare […]

How To Use Competitive Intelligence To Outplay Your Social Media Competitors

Tina Ahmed posted on 7 October 2016 Read

The nature of social media means that there’s a lot of information available to you about brands you’re competing against, what they’re doing and what results they’re achieving. The same information is also available about you to your competitors. It’s likely that some of this is already used against you to some degree. Competing brands […]

3 Guaranteed Ways To Impress Your Social Media Clients

Sahail Ashraf posted on 5 October 2016 Read

There’s nothing better than being clued up and ‘in the know’ when it comes to updating clients on the latest social media trends and techniques. Educating a client in need of guidance and best practices can feel great, especially if their confidence and results then visibly start to reach new heights in tandem. But, and […]

3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over

Sahail Ashraf posted on 3 October 2016 Read

Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting in tangible outcomes is widely […]

Facebook Offers For Brands: New And Improved?

Sahail Ashraf posted on 30 September 2016 Read

Facebook may have lost a bit of its shine recently, but the one thing that people still appreciate in the world of marketing is the famous Offers service. Facebook Offers has been continuing to provide businesses with an effective way to target ads that build brand loyalty, and obviously sales. Facebook has recently brought out […]

4 Brilliant User Generated Content Instagram Campaigns By Brands

Jake Camacho posted on 28 September 2016 Read

If you’re just starting out on social media, I have good news and bad news for you. Let’s start with the bad news. Creating good content isn’t easy. In fact, most social media marketers – the honest ones, at least – will tell you that delivering high-quality content on a consistent basis is an extremely […]

What Twitter’s New Longer Tweets Mean For Social Content Managers

Sahail Ashraf posted on 26 September 2016 Read

Are you a social media manager or responsible for producing Twitter content? Thanks to a welcome update to the native platform, your working life may have just become easier overnight. A tweak to tweet composition is about to make content planning a considerably less bumpy ride, and may even open a few doors for you. […]

Facebook Pages Suffer A 39% Decrease In Post Reach

Tina Ahmed posted on 23 September 2016 Read

Welcome to our Facebook growth and engagement study for the month of August 2016. This is our monthly look at all the page likes growth and content engagement trends on the platform. We analyse 5,000 Facebook pages so you can easily compare your own performance to the platform standards. We also include all the other […]

Instagram Follower Growth Hits New Low Point In August

Tina Ahmed posted on 21 September 2016 Read

Welcome to our monthly Instagram growth and engagement report for August 2016. This is our look into follower growth and content engagement trends on the platform. We analyse 2,500 Instagram profiles and make it easy for you to understand the trends and see how your own performance compares to the platform standards. We also include […]

How To Avoid The Big Hurdles Brands Face In Social Media

Sahail Ashraf posted on 19 September 2016 Read

Social media is a big part of how brands market to an audience, so it’s vital that a brand gets it right. But unfortunately, it can also be incredibly difficult to get it right. Sometimes, it can even seem like there is nothing happening, despite your best efforts. Perhaps your brand and the team behind […]

Cold? Humourless? How To Create Relatable Social Media Content

Sahail Ashraf posted on 15 September 2016 Read

If you put ten social media marketers or managers in a room right now and asked them what they wanted for Christmas, the answer would be ‘more engagement’. It’s the Holy Grail of social media marketing. And you can never get enough of it. Social media is about engagement, and unless it is a continual […]

← Older Posts Newer Posts →

Social Performance Measurement For Agencies