Axe: A Perfect Example Of How To Do Influencer Marketing

Sahail Ashraf posted on 21 March 2017 Read

While we have all heard about the mystical salesman who could ‘sell snow to Eskimos’, we probably feel that most marketing and sales are easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands, this is not far from the truth, as long as professional campaigns are the […]

Social Media Sentiment: Everything You Need To Know

Catherine Hayden posted on 20 March 2017 Read

Social media is a conversation like any other. Getting your point across is important, but unless you know how to listen you’re not communicating well. Gauging and analysing sentiment is the best way to make sure you’re hearing what your audience has to say and responding appropriately. Combining the data now available to social media […]

Should Your Client Be Using Snapchat?

Sahail Ashraf posted on 17 March 2017 Read

Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO announcement to the discovery that the US doesn’t really care for […]

Isn’t It Time You Created Social Media Visuals That Get Engagement And Results?

Sahail Ashraf posted on 16 March 2017 Read

On social media, there are many factors that influence a brand’s success or failure. With your clients, though, you don’t have much room for error. They want results, and they want measurable results. One thing that has remained true for a long time in social is the power of imagery. Getting imagery right on your […]

Is Facebook Like A Thing Of The Past?

Sahail Ashraf posted on 15 March 2017 Read

Facebook has been around for a long time now, and has undergone a multitude of changes and updates. Since the early days when Facebook was nothing more than an amusing distraction, it has grown into a seriously powerful marketing tool. But for a long while, one of its most iconic features stayed put, and never […]

Instagram Engagement Rate Is 70% Higher Than Facebook’s

Tina Ahmed posted on 14 March 2017 Read

Welcome to our Instagram growth and engagement study for the month of February 2017. Just like every month, we analyse 2,500 Instagram profiles and look at their results. This helps you see the growth and engagement trends on the platform, and compare your performance against the standards. Do you want to check your own growth […]

Is Pinterest Really A ‘Sleeping Giant’?

Catherine Hayden posted on 13 March 2017 Read

Industry experts consider Pinterest a ‘sleeping giant’. The six-year-old virtual scrapbook is one of the world’s most valuable startups and it seems to be quietly growing and evolving. Last year, the company rolled out its biggest ever engineering and design overhaul. This year, Pinterest announced major improvements in its search algorithm. A third of US […]

YouTube Stunts That Killed (Try This At Home)

Catherine Hayden posted on 10 March 2017 Read

Video marketing isn’t an option. It’s an essential. YouTube has enormous reach, a very broad demographic, and is the ultimate marketing channel for international brands. If you have the budget to create great video content, there’s no reason for a brand not to be on YouTube and use it to boost social media – and […]

Are The Chat Bots Taking Over The Social Media Customer Support Experience?

Sahail Ashraf posted on 9 March 2017 Read

There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of impact that bot technology is having in social media concerns the […]

Social Media And The Art Of War

Catherine Hayden posted on 8 March 2017 Read

If ancient military strategist Sun Tzu had worked in social media, he would have owned. The Chinese author of the bestselling Art of War believed that espionage was the key to winning battles. In the world of digital marketing, this translates to competitive analysis – or, serious sleuthing. Know Thy Enemy ‘If you know the […]

New Social Stats You’ve Gotta Have

Catherine Hayden posted on 7 March 2017 Read

It seems like 2017 has just started and the new research is already flooding in. Working in social media, information overload can get very real. Having to wade through pages of reports to find good stats doesn’t help. So we’ve taken the best of the latest research and put it all together in one place […]

Twitter Rolls Out New Customer Service DMs

Catherine Hayden posted on 6 March 2017 Read

Twitter will soon let you put a name and a face to anyone dealing with customers online. T-Mobile USA is helping to trial the service but Evernote, Pizza Hut, Spotify, Air Tailor, Tesco, and a few other big brands are also on board. The Human Element Ian Cairns, Twitter’s customer service product lead, said in […]

Twitter Tells Brands How To Do Video

Sahail Ashraf posted on 3 March 2017 Read

If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new tools every year, tools that make creating high quality videos quite […]

‘Be A Man, Man’: How To Create An Award-Winning Social Media Campaign

Catherine Hayden posted on 2 March 2017 Read

Great content is always these three things: original, compelling, and shareable. The best social media teams get this right not only by being good at what they do, but also by making insights work hard for them. The Old Spice rebrand is the perfect case study in all of these things. Be (Really) Creative Consumers […]

Social Media Reporting: Make Sure Clients Know You’re Worth It

Catherine Hayden posted on 1 March 2017 Read

Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like Facebook, Instagram, and Twitter are for getting brands out there. […]

The New York Times is On Snapchat – Are You?

Catherine Hayden posted on 28 February 2017 Read

The New York Times has just announced a partnership with Snapchat. It’s parent company, Snap Inc, recently filed documents for a stock offering that could be worth $30 billion and, around the same time, released “Spectacles”, sought after sunglasses that record video clips to be uploaded directly to social media. What has made Snapchat so […]

5 Ways To Get More Value From Your Social Media Marketing Budget

Donald Felix Odoh posted on 27 February 2017 Read

Contrary to what you might have heard, an increase in your social media marketing budget is not the only way to get more value from it. Sometimes a simple reallocation is all that is required to make a big difference. While this post is not only about the social media marketing ROI, it shows five […]

The When, How, And Why Of Emojis on Social Media

Catherine Hayden posted on 24 February 2017 Read

Internet-speak has a way of creeping into everyday language. For the first time ever, in 2015, the Oxford Dictionaries Word of the Year was a “pictograph” – what you probably know to be an “emoji”. Officially called the “tears of joy”, ? is now recognised as the “word” that was said by Oxford to best […]

Tongue-in-cheek Twitter: How A Dictionary Started Trending

Catherine Hayden posted on 23 February 2017 Read

Twitter tends to be the platform of choice for literary types, so it’s not unbelievable that its user base would fall in love with an account run by a 190-year-old dictionary. Merriam-Webster, based in Springfield in the US, has started trending online and this is largely thanks to its irreverent tweets and sense of humour. […]

Sephora Shows How Social Media Engagement Can Be An Inspiration

Sahail Ashraf posted on 22 February 2017 Read

Right now on social media, everyone is looking for the next big thing. Clients need to feel like they are spending their budgets wisely, and maximum ROI is what’s required to justify a lot of agency work. We’ve found a campaign that perfectly symbolises the impact of going back to basics. Going back to the […]

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