Five Myths About Millennials Busted

Catherine Hayden posted on 20 April 2017 Read

Millennials are a huge – but misunderstood – market. The ‘social media generation’ is outnumbering baby boomers in many countries, putting a lot of purchasing power up for grabs. According to Nielsen, they’re spending more than $65 billion a year in the US and influencing more than $1 trillion in total consumer spending there. But […]

Do You Need A Brand Refresh On Social Media?

Sahail Ashraf posted on 19 April 2017 Read

If social media has told us anything about branding, it is that social media allows for a lot of fluidity. This basically means that any brand can literally change how it looks overnight across the various social platforms, and gain a refreshing look that can be used for seasonal events, special anniversaries and so on. […]

Instagram Follower Growth Is Now Lagging Behind Facebook Page Likes Growth

Tina Ahmed posted on 18 April 2017 Read

This is our monthly Instagram growth and engagement study. We look at 2,500 Instagram profiles and analyse their performance on the platform. We also look at the latest product improvements and other news. All this helps you identify the trends and standards on the platform, which makes it easier to benchmark and compare the results […]

How Not To Fail In Social Media Marketing

Catherine Hayden posted on 13 April 2017 Read

Ever wondered how some people seem to own everything they do on social? All of the answers you need are here. We’ve rounded up tips from three social media superstars, with practical ideas for applying them in your marketing. Dan Wieden – The Guy Who Does Not Fail Dan Wieden is an American advertising executive […]

How To Create Social Media Video Like You’re In Hollywood

Sahail Ashraf posted on 12 April 2017 Read

We won’t waste time here talking about how important video is on social media. You know this, and you know it has been a major part of social for years now. But there is one aspect of video creation that any social media agency or brand could really learn from. And that’s Hollywood. Okay, your […]

Social Listening And How You Can (Effortlessly) Master It

Sahail Ashraf posted on 11 April 2017 Read

There is a lot to be said for social listening. If you’re a digital agency you’re probably doing a lot of the below already. But it pays off to have a refresh. If your work has many of these aspects in place for clients, check they’re running smoothly. And if you’re slacking a little on […]

Propel Is A Shrewd Move From Pinterest And Extra Value For Brands

Sahail Ashraf posted on 10 April 2017 Read

Who is Pinterest for? That’s easy. Pinterest is for everyone. It has become a very useful place for most people. Consumers love it because it allows them to show off their favourite things or holiday snaps. Businesses know that it has definite potential if they have a new product launch coming up. Pinterest makes it […]

Facebook’s Pace-Setters: Brands That Just Keep Getting It Right

Sahail Ashraf posted on 7 April 2017 Read

If Facebook is still one of the best places to effectively market a brand, the brands that do it right on the platform are worth celebrating. And we have seen some stellar examples in recent times. The brands highlighted in this post have barely put a foot wrong over the last twelve to eighteen months, […]

Fashion Nova And The Beauty Of Social Media Influence

Sahail Ashraf posted on 6 April 2017 Read

Fashion Nova is a fashion house. That probably won’t surprise you. The name is kind of a giveaway. What may be a little more than intriguing is the manner in which it has become a recognisable, trusted brand. We are all used to seeing a ‘hard-working guy or gal makes good’ story, but Fashion Nova […]

French Toast And How Tasty Is Forging Ahead With Social Video

Sahail Ashraf posted on 5 April 2017 Read

If there is one thing that any digital agency will agree on, it’s that ‘breaking through the noise’ is a major concern in social media. There is so much good stuff out there (and all the good stuff that copies the good stuff), that it is a challenge to disrupt, to be different. But some […]

Multiple Images On Instagram Posts And Getting Them Right

Sahail Ashraf posted on 4 April 2017 Read

Social media technology is infamous for being just one step ahead of the competition when it comes to marketing. There always seems to be a new tool or strategy to try, a new direction for agencies to go in. Instagram is no different, and with a new addition to its already attractive feature set, there […]

Make The Most Of The #Holidays In Social Media

Catherine Hayden posted on 3 April 2017 Read

From important events like Women’s Day to silly ‘hashtag holidays’, there’s an occasion for just about everything on social media. While they’re not on traditional calendars, hashtag holidays are taken seriously online. Some create awareness around social and environmental issues, while others are just an excuse to have a laugh (and a good reason for […]

The Black And White Road Ahead For Guinness In Social Media

Sahail Ashraf posted on 31 March 2017 Read

There aren’t that many brands that immediately bring to mind an iconic image. McDonald’s has the golden arches, for example, something most people in the world will have seen at least a few times in their lives. Nike has the ‘swoosh’, a logo that needs no words to convey the image of sport and athleticism […]

How To Measure Social Media ROI With Campaign Tracking In Three Steps

Catherine Hayden posted on 30 March 2017 Read

Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make sure you’re tracking campaigns as effectively as possible. We explain […]

How To Improve Your Organic Reach On Facebook And Twitter

Catherine Hayden posted on 29 March 2017 Read

Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great work. Statistics suggest that very few of the people that follow you on Facebook and Twitter see what you post. Luckily, there is some good news. You can increase your reach […]

Can Brands Learn Anything About Social Media Marketing From Donald Trump?

Sahail Ashraf posted on 28 March 2017 Read

Okay, we’re going to start this piece by declaring that we will not indulge in any political stuff. We are just here to look at Donald Trump. Perhaps the most divisive US president ever, and possibly the most controversial figure in the world right now. We thought we would look at a very interesting aspect […]

6 Quick Wins For Brands On Facebook Live

Sahail Ashraf posted on 27 March 2017 Read

Facebook Live kind of exploded in recent weeks, with a huge amount of usage around the Christmas and New Years period. It isn’t a new platform, but people seemingly ‘discovered’ it and it’s now the place to be if you want to live stream anything. We know there are other options, but the service does […]

Facebook Page Posts Reached 12.37% Of The Audience In February

Tina Ahmed posted on 24 March 2017 Read

Welcome to our Facebook page likes growth and content engagement study for the month of February 2017. You can examine the performance of the 5,000 pages in our study to figure out the growth and engagement standards on the platform. Take a free Locowise trial now and compare your own pages against pages in our […]

Instagram Inspo: Vodka, Dogs, And Drones

Catherine Hayden posted on 23 March 2017 Read

The days of Instagram being synonymous with selfies and food pics are long over. With 600 monthly million users as of December 2016, the social network has enough clout to get big brands very much on board. At the same time, Instagram is still perfect for smaller brands who love its simplicity. Aside from its […]

How To Use New Ads In Instagram Stories

Catherine Hayden posted on 22 March 2017 Read

Instagram recently rolled out ads in stories to all businesses. What does this mean for you? More reach and, potentially, far more engagement. Using the new feature is surprisingly easy and if you believe in the power of video content as much as we do, making space for them in your social media strategy right […]

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