Facebook guidance for iOS14

Sophie Beard posted on 27 April 2021 Read

With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make their final preparations for the iOS14 update, Facebook has provided support to minimise disruption and to learn more about the changes. Apple is implementing the update to give their users more control over data collected […]

#FreeCuthbert… legal spat turned marketing success?

Sophie Beard posted on 26 April 2021 Read

Colingate has gripped marketers and the public alike. Aldi has turned a legal battle into a social media marketing campaign. We look into how they’ve done it, what impact it’s had on their social channels, and what else we can expect to see. M&S recently announced that they would be taking legal action against Aldi’s […]

Clubhouse: The Tipping Point for Brands?

Sahail Ashraf posted on 26 April 2021 Read

Clubhouse is growing. And it’s coming to Android soon. But will it make a difference for brands that want to grow their audience? We take a look at the phenomenon. Clubhouse is rumoured to be coming to Android in May. This is big news. The audio-only online community app has so far pulled in close […]

Twitter rebrands their advertising product suite

Sophie Beard posted on 23 April 2021 Read

Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories. These changes will come into place over the next few months. The new categories, as shared by Twitter: Promoted Ads: […]

Global Digital Report – April Statshot

Team Locowise posted on 22 April 2021 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest April Statshot highlights how social media adoption has continued to accelerate as internet users now equate to more than 60% of the world’s total population. And, more than half a billion […]

Clubhouse Faces Competitors

Sahail Ashraf posted on 21 April 2021 Read

Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]

Latest Instagram News: Remixing the stories

Sophie Beard posted on 19 April 2021 Read

Story drafts Instagram has announced users will be able to save Stories as drafts to be posted at a later time. There has been no date given for when this new feature will be available but it will certainly help brands who would prefer to share a Story at a more relevant time to their […]

Clubhouse, Facebook Hotline will soon be dropping in

Sophie Beard posted on 16 April 2021 Read

Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take their share of the pie. TechCrunch has also shared that Facebook’s app development branch, the NPE Team, is publicly testing their own version within the US. Below we share the current stage of Hotline. Hotline […]

New LinkedIn profile features

Sophie Beard posted on 14 April 2021 Read

A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming a Social Media Manager, to […]

10 LinkedIn Metrics You Should Be Tracking

Sahail Ashraf posted on 12 April 2021 Read

When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would argue that LinkedIn was all […]

Latest TikTok News: New video editor

Sophie Beard posted on 8 April 2021 Read

TikTok Creators can now produce content even easier with the new video editor. How do you use it? We take a look. TikTok is helping creators to produce content quickly and easily using their new video editor. The new tool provides marketers with a range of editing features including adding music, fonts, colours, subtitles and […]

200 new emojis for iPhone users

Sahail Ashraf posted on 6 April 2021 Read

Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing? Social media marketing can be fun too. Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as […]

Latest LinkedIn news: new freelance marketplace platform

Sahail Ashraf posted on 31 March 2021 Read

LinkedIn has added plans for a new platform, aimed at freelancers finding and working with new clients. LinkedIn now has over 750 million members (Kinsta.com). This makes it a great place to network and do business. However, it was a very popular platform last year, more so than usual. This is because more and more […]

Wise Up!

Team Locowise posted on 30 March 2021 Read

Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]

BIG DATA ANALYTICS AND SOCIAL MEDIA

Sophie Beard posted on 22 March 2021 Read

The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]

Facebook tests Reels sharing to Facebook News Feeds

Sahail Ashraf posted on 19 March 2021 Read

Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]

TikTok launches new platform for brands

Sahail Ashraf posted on 18 March 2021 Read

TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]

What’s missing from your socials?

Sophie Beard posted on 16 March 2021 Read

2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]

No More Page Likes For Facebook

Sahail Ashraf posted on 12 March 2021 Read

In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]

The invite-only app: Clubhouse

Sahail Ashraf posted on 10 March 2021 Read

Clubhouse is already popular, even though it is invite-only. With a few features that you may not expect or even feel comfortable with, is it an app that brands can use? Clubhouse is a still-new app that has created a ton of buzz. It has a number of features that make it very different from […]

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