Social Performance Measurement For Agencies
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YouTube offers data on video openers
Sahail Ashraf posted on 2 June 2021 Read
YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video […]
Twitter Spaces opens up to Users
Sophie Beard posted on 31 May 2021 Read
Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers. Having been in testing since last year, the rooms are now available to both iOS and Android users. The market for audio only conversations is growing fast, having picked up momentum following the successful entry […]
#FactCheckYourFeed on TikTok
Sophie Beard posted on 28 May 2021 Read
TikTok is encouraging users to #FactCheckYourFeed, a new campaign part of the established #LearnOnTikTok. TikTok aims to encourage users to think critically about content they engage with, both online and in everyday lives, in order to safeguard themselves. In collaboration with creators, public figures and digital media charity The Student View, TikTok will release a […]
Latest Facebook News: You might want to read this first
Sophie Beard posted on 27 May 2021 Read
Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]
How do startups ‘do’ social media?
Sahail Ashraf posted on 26 May 2021 Read
Startups need growth fast. It’s how they work. So it stands to reason that they’d be a good model for all brands to follow. Here’s what we found out. Startups are big news. More and more arrive every year and more and more make it big quicker than expected. A lot of this has to […]
Twitter Tip Jar
Sophie Beard posted on 25 May 2021 Read
Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]
Top tips for your social media reports
Sophie Beard posted on 24 May 2021 Read
Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. We understand that many marketers find reporting difficult, and are unsure what to include or how to approach […]
Who did it first? And does it matter?
Sahail Ashraf posted on 21 May 2021 Read
Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]
Facebook data tracking
Sophie Beard posted on 19 May 2021 Read
Facebook is encouraging users not to switch off their data tracking. Following the changes due to iOS14 update, users will be asked to keep the platforms “free of charge” by enabling information to be collected from their use on other apps and websites. Digital marketers will be aware that the Apple i0S14 update greatly impacted […]
How to improve your social media content
Sophie Beard posted on 17 May 2021 Read
Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever changing algorithms and it can become […]
Should your brand start a podcast?
Sahail Ashraf posted on 14 May 2021 Read
Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it […]
Are Influencers Right For Your Brand?
Sahail Ashraf posted on 13 May 2021 Read
Influencers are used by many brands. But they may not always be the best idea. We take a look at how you can tell if Influencers will benefit your brand. In the frenetic rush to get products and services in front of eyeballs, brands continue to turn to Influencers. Influencers have, amazingly, gone from strength to […]
How to use LinkedIn Stories effectively
Sophie Beard posted on 12 May 2021 Read
Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who […]
“Transfer Your Information” with Facebook
Sophie Beard posted on 10 May 2021 Read
Facebook is now allowing users to transfer their profile posts and notes to Google Doc, Blogger and WordPress.com Facebook has launched two new data portability types: Facebook posts and notes. Previously only photos and videos could be transferred to Backblaze, Dropbox, Google Photos and Koofr. But users can now transfer posts and notes to Google […]
Pew report shows state of social media in 2021
Sahail Ashraf posted on 7 May 2021 Read
The Pew social media report is out, and it shows some interesting insights. Facebook is still popular, but young people seem to be sticking with certain platforms. The last twelve months have been very challenging in many different ways, but one area that has seen consistent growth online is social media. People needed to connect […]
Instagram users hide post Like count
Sophie Beard posted on 5 May 2021 Read
Following two years of development we have learnt more about Instagram enabling users to hide their post like count from others. On April 14th the Head of Intagram, Adam Mosseri, tweeted: “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. […]
TikTok Business Creative Hub
Sophie Beard posted on 3 May 2021 Read
TikTok has introduced a free in-app Hub for all Business Accounts. Offering guidance on content creation and showcasing trending content to provide inspiration to TikTok Creators, the Hub features the Business Content Guide and a Video Showcase. To access the Hub visit the ‘Business suite’ section of the ‘Settings and privacy’ menu on the app. […]
European Super League, the social media reaction
Sophie Beard posted on 30 April 2021 Read
On April 18th 2020, 12 of Europe’s biggest football teams announced they would be forming their own Super League. This was greeted with criticism from fans, football authorities and members of the UK government. So how did this affect their social media sentiment score? We’ve looked at the Facebook pages for six of the clubs, […]
Latest Pinterest News: Creator Code for positivity
Sophie Beard posted on 30 April 2021 Read
Pinterest has announced the upcoming launch of a Creator Code, introduced with the aim to keep Pinterest as a ‘positive and inspiring place’. Creators with Story Pin access will be asked to accept the rules of the Code to acknowledge their responsibility in maintaining the values of the platform. What are the new Creator Code […]
Latest TikTok News: Playlists feature introduced
Sophie Beard posted on 28 April 2021 Read
TikTok has been introducing a new Playlists feature to Creators. This enables public videos to be grouped into themed collections. Each collection can be named and is displayed on your profile. The videos within the playlist carry onto the next, helping Creators who need longer than the 60 seconds currently available for each video as […]