Lessons We Have Learnt From The Top Pages On Facebook

Sahail Ashraf posted on 21 July 2015 Read

Facebook is arguably the biggest and most successful social network on the planet, and businesses can use it to develop and amplify their branding in a highly effective way. But how does a small business, for example, get ahead of the competition? One way to make progress quicker on the platform is to see what […]

5 Things These Great Brands Do Differently On Instagram

Sahail Ashraf posted on 16 July 2015 Read

Instagram is a difficult social media platform for businesses to master. Here are five brands that show us how to do it well and boost engagement. Instagram is still a relatively new platform, but that hasn’t stopped businesses from jumping on it like it’s the best thing sliced bread. And that’s when the danger occurs, […]

How The World’s Top 7 Airlines Use Social Media

Sahail Ashraf posted on 10 July 2015 Read

Airlines are big companies. They have thousands of members of staff and even more ‘touch points’ when it comes to customer communications and service around the globe. The last thing they need is to be on social media, right? Wrong. And in fact, some of the biggest airlines in the world are leading brands in […]

How To Unlock Instagram With Powerful Reactive Content

Tina Ahmed posted on 8 July 2015 Read

This is your Instagram marketing round-up. For this review we looked at 2,500 Instagram profiles and their organic growth and engagement results in the month of May. Not only do you see all the actual data that can help you run your profile more effectively, but we also bring you all the interesting news and […]

9 Brands Perfecting The Art Of Facebook Video

Sahail Ashraf posted on 6 July 2015 Read

There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video advertising on the platform. […]

Introducing The Locowise Consolidated View

Tina Ahmed posted on 3 July 2015 Read

With Locowise you can add any of your social media pages and profiles from Facebook, Twitter, Instagram, LinkedIn and YouTube and get all your social media reporting in one place. But what if you wanted to have a consolidated view of all the pages and profiles you have connected to Locowise? You can now. Take […]

Can You Compete Against The 43% Of Brands That Use Facebook Ads?

Tina Ahmed posted on 30 June 2015 Read

Welcome to our latest study in which we look at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. Consider this your Facebook marketing round-up of the month. Not only do you see all the actual data that can help you run a page more effectively, but we also […]

A Day In The Life Of A Social Media Manager (In The World Of Decreasing Facebook Reach)

Sahail Ashraf posted on 26 June 2015 Read

One of the things I hear most often from businesses operating solely through Facebook (you’d be surprised at how many there are) is that they’re not reaching as many people as they used to. How do I Improve ‘Reach’ People who know what I do tend to corner me at parties and other gatherings because, […]

8 Auto Brands That Are Showing Everyone Else How To Dominate Facebook

Sahail Ashraf posted on 24 June 2015 Read

Social media can be an incredibly exciting place, and if you are a big car manufacturer it is even more exciting than usual, because you have hundreds of thousands of pounds to spend and the creative team behind your campaign that anyone else would kill for. It’s big money and it’s big ideas. But this […]

One-Two: Introducing Facebook Video Insights & A New Scheduling Tool

Tina Ahmed posted on 22 June 2015 Read

This is an interruption to our regular blogging schedule. Some of our loyal customers have mentioned that we should shout out loud and proud to the outside world about the fixes and improvements we regularly carry out on our platform. So today we’re doing just that. Let’s take a look at the product updates that […]

The Complete Small Business Guide To Jump-Start Your Social Media

Sahail Ashraf posted on 18 June 2015 Read

If you run a small business or you are responsible for the social media strategy for the business, you could be forgiven for feeling a little anxious right now. It seems that every large company out there has a powerhouse social media strategy, and that they are impossible to beat when it comes to reach […]

3 Things You Must Do Before You Hit ‘Post’ On Facebook

Sahail Ashraf posted on 16 June 2015 Read

Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform. It’s easy to get carried away, but even a […]

How NOT To Do Your Social Media Customer Support

Tina Ahmed posted on 13 June 2015 Read

Is social media the worst customer service platform that you will ever experience? Something is rotten in the state of customer support in social media. Social media active brands are developing a very bad reputation for their non-existent customer service. The State of Customer Service Experience 2015 whitepaper found that only 2% of customers choose […]

Social Media Marketing Quick Wins! How To Get Traction In 10 Minutes A Day

Sahail Ashraf posted on 11 June 2015 Read

Our lives are busy, even frantic. Managing social media can be a little tricky when you only have around ten minutes a day to check-in, let alone publish and share. So it is always good when we find those little ‘quick wins’ that allow us to maximise the time we have on social and bring […]

9 Social Media Marketing To-dos To Kickstart Your Day

Tina Ahmed posted on 8 June 2015 Read

Running social media profiles for a brand is a time consuming job. Sometimes a very stressful one too. You need to juggle many things at the same time while fitting within a larger marketing department that may be used to working in a more traditional way. Social media marketing is a buzz topic with many […]

Low Facebook Page Engagement Rate? Here Are 12 Steps To Fix It

Tina Ahmed posted on 4 June 2015 Read

If you’re unhappy with your engagement rate or simply want to do even better, here’s some things you should consider when planning your content and deciding on your posting strategy The quality of your content You shouldn’t just post sales pitches. Most people ignore those. Consider if what you post is relevant to your audience. […]

Instagram rules engagement, but how long before an algorithm?

Ian Mullane posted on 29 May 2015 Read

Welcome to the Instagram activity and engagement study for April 2015. For this study we looked at 2,500 Instagram profiles and their performance in the month of April. If you’d like to take a look at the exact data that we used and compare your own Instagram activities against these profiles, do check out our […]

Facebook Analysis For April – Videos Dominate Engagement

Tina Ahmed posted on 21 May 2015 Read

Welcome to our Facebook Pages reach and engagement study for the month of April 2015. For this study we looked at 5,000 Facebook pages in order to try and help social media marketers get more out of their Facebook activities. If you’d like to play around with the data and compare your own Facebook page […]

Locowise Launches Free Twitter Analyser Tool

Tina Ahmed posted on 18 May 2015 Read

After successful launches of the Facebook Page Analyser and the Instagram Analyser, today we’re introducing Twitter Analyser. Twitter Analyser is here to help you get more out of Twitter by giving you a chance to compare your own profile to 2,500 other Twitter profiles. With Twitter Analyser you can get a quick, simple and easy-to-understand […]

Twitter Study: Follower Growth 7.91%, Tweet Engagement 0.2%

Tina Ahmed posted on 13 May 2015 Read

We’ve recently done several studies looking at Facebook page reach and engagement and Instagram profile growth and engagement too. Today we wanted to take a look at Twitter to see how Twitter compares to Facebook and Instagram in terms of growth, activity and engagement. For our study we looked at the month of March and […]

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