The Future for Snapchat

Sahail Ashraf posted on 4 September 2018 Read

We all know how unpredictable social media can be. It can also be cruel too. Remember MySpace? Yes, it’s still cool and great fun, but try finding anyone who uses it now and isn’t a wannabe rock star. And Foursquare? Well, it all seems like a bit of a misguided mess that no one really […]

Is Live Video Still a Thing?

Sahail Ashraf posted on 28 August 2018 Read

Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]

How To Make Influencer Marketing Work For Your Brand

Sahail Ashraf posted on 21 August 2018 Read

This is an area of marketing that has recently become popular for brands, mainly because it is cost-effective, and just plain effective. Brands are finding that making the right connections, and having the right marketing moves, can end up giving them a profitable campaign. It can be tough to ensure momentum continues, and there are […]

Twitter’s Latest Attempt To Clean Up It’s Act

Sahail Ashraf posted on 14 August 2018 Read

Twitter is a platform that is often in the bad books. It has been particularly vulnerable to bots in recent years, and setting up fake accounts is easy. Of course, these people (and bots) tend to get discovered by Twitter, but it still makes for a fairly unsafe environment for other users. In the past, […]

World Cup 2018 And Ambush Social Media Marketing

Sahail Ashraf posted on 7 August 2018 Read

Social media and sports are made for each other. Whenever a big event happens in the world of sport, it’s easy for a brand to tie-in. This year saw perhaps the biggest sports event of all hitting the world’s stage. The World Cup was held in Russia in 2018, and the amount of hype and […]

Unlikely Brands That Are Smashing Social Media

Sahail Ashraf posted on 31 July 2018 Read

We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works well on social media. You’ve seen this happen. Coca Cola […]

How Influencers Are Switching Up The Travel Industry

Sahail Ashraf posted on 17 July 2018 Read

Influencers are everywhere. A couple of years ago the whole thing was very different, with just a few big names building out their empires on Youtube. Now, we have some wealthy Influencers literally changing the shape of industries. A good Influencer partnership can bring in revenue, and boost a brand’s position in a market. So […]

How will Facebook privacy changes affect your paid campaigns?

Sahail Ashraf posted on 10 July 2018 Read

Earlier this year, Facebook had been involved in something very worrying. When Cambridge Analytica blew up, the social media giant suddenly looked like it had zero integrity. It has integrity, of course, but it’s reputation was damaged. Mark Zuckerberg had to do something about this. In addition to taking some tough questions at a recent […]

The Importance of Social Media Performance Tracking

Sahail Ashraf posted on 3 July 2018 Read

Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not that familiar with the industry, including business owners, sometimes aren’t […]

Social Media Marketing Courses You Need To Look Into

Sahail Ashraf posted on 26 June 2018 Read

Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]

Create A World-Beating Social Media Marketing Strategy Plan

Sahail Ashraf posted on 19 June 2018 Read

Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]

6 Examples Of Incredible Social Media Marketing Campaigns

Sahail Ashraf posted on 13 June 2018 Read

As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]

Should You Shut Down Your Brand’s Social Media Presence?

Sahail Ashraf posted on 5 June 2018 Read

Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of got us thinking. Wetherspoons stated that it felt social media […]

What We’ve Learnt From Wetherspoons’ Exit From Social Media

Sahail Ashraf posted on 30 May 2018 Read

Something rather interesting happened with JD Wetherspoon on the 16th April. The huge pub chain suddenly decided to close all of its social media accounts. If this was about a few accounts that were used now and then, like some brands do, this would not be a big deal. However, Wetherspoon had a lot of […]

Social Media Metrics That Matter In 2018

Sahail Ashraf posted on 23 May 2018 Read

If you’re looking after a social media presence for a client, you want to be sure you’re getting it right. And whatever you might think about the latest shiny object in social media, metrics are what it’s all about. If you can track and report on important numbers and data, then you have your finger […]

Introducing Locowise Api V1.0

Ian Mullane posted on 15 May 2018 Read

We are thrilled to announce the release of the Locowise API V1.0. The REST API of Locowise helps you get the most out of your profile data on Locowise. It allows you to use the data within third-party software management platforms by following the well-established practices of using a REST API with JSON API specification. […]

Impact of Social Media Tools on the DM Industry

Sahail Ashraf posted on 7 May 2018 Read

Long time marketing experts can often see the genuine correlation between the digital industry and established medium. In the famous words of Conrad Gessner “Word of mouth matters.” And for the most part, this is completely true. And today, with social media this is truer than ever. In fact, in our post on the best […]

The Agency Guide To Twitter’s New Guidelines On Posting And Scheduling

Sahail Ashraf posted on 4 May 2018 Read

As most people in social media know, there is a lot of spam about. One of the biggest platforms that is most vulnerable to spam is Twitter. Ever since the platform first got off the ground, it has had problems with people using it as a place to ‘game’ the system. At its worst, Twitter […]

10 Lessons From The Global Digital Trends In 2018 Report

Sahail Ashraf posted on 30 April 2018 Read

The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]

Zuckerberg testifies and the latest changes to Instagram & Snapchat

Tina Ahmed posted on 27 April 2018 Read

Yes! We thought it was time to have that conversation in this month’s episode of The Drilldown… We discuss the latest news from Facebook after Mark Zuckerberg took center stage at Congress. We also look at a few cool new Instagram features that marketers can use, and what the future may or may not hold […]

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