Can Spotify Save Snapchat?

Sahail Ashraf posted on 12 November 2019 Read

If we have learnt anything in social media marketing, it’s that if you stop moving, you die. Innovation and integration are the key areas in which a social media platform has to operate in, on a regular basis. Basically, if you’re not changing or adding on extras every few months, you’re not relevant. This brings […]

LinkedIn Lose On Lead Gen Appeal

Sahail Ashraf posted on 5 November 2019 Read

For some months now, LinkedIn has been sitting and watching as its data is mined by people. They are mining because it gives valuable information to both employers and marketers. Some people are paying for the lists too. The problem It was viewed as being unfair that outside companies could storm into LinkedIn and harvest […]

Facebook Trials New Ad Format!

Sahail Ashraf posted on 29 October 2019 Read

We cannot really fault Facebook for the way it has managed to make E-commerce something that is easy to do. Finding things in your feeds that Facebook thought you might like is pretty snazzy stuff. And it’s worked well so far. Times change though, and as a testament to the huge power that Facebook wields […]

Social Media Round Up: September 2019

Sahail Ashraf posted on 22 October 2019 Read

Every month we take a look at what is happening in the wild and crazy word of social media. In September, it was a reasonably quiet month as the summer drew to a close. However, some interesting things did pop up on our radar. Like ban Remember when Instagram recently pulled off the ‘like ban’? […]

Instagram Likes. A Thing of the Past?

Sahail Ashraf posted on 15 October 2019 Read

In the world of social media, it doesn’t take a lot to cause a fuss. However, a major change has indeed happened on Instagram, and it’s not an exaggeration when we say that Instagram removing ‘likes’ from posts is probably one of the biggest things to happen on social in years. At the very least, […]

Why Apple Could Cause Big Problems For Facebook

Sahail Ashraf posted on 8 October 2019 Read

While Apple and Facebook haven’t necessarily been in direct competition over the last few years, they still aren’t necessarily soulmates. Facebook has been focused on taking over the world, while Apple has been racing to hold onto market share. The two haven’t really met in the middle anywhere, yet. Apple, however, has quite clearly lost […]

Facebook is changing the names of Instagram and WhatsApp

Sahail Ashraf posted on 1 October 2019 Read

Some rather intriguing news has just come out from the world of Facebook. The social media giant has recently announced it is actually changing the names of two of its biggest properties. Facebook apparently intends to change the names of Instagram and WhatsApp. These two platforms are incredibly popular, with Instagram being responsible (mostly) for […]

Our Favourite Summer Social Campaigns

Sahail Ashraf posted on 24 September 2019 Read

The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]

Social Media Round Up August 2019

Sahail Ashraf posted on 17 September 2019 Read

It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]

The Hottest Travel Trends On Social This Summer

Sahail Ashraf posted on 10 September 2019 Read

Travelling has never been easier. Routes are opening up left, right and centre, and more and more people are finding travel affordable. With this has come the trend of travellers to post their journeys and visits online. It’s a huge trend, and it really has become big in 2019, with other ‘meta trends’ flourishing within […]

Are Hashtags Still Relevant?

Sahail Ashraf posted on 3 September 2019 Read

If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head […]

Social Media Tips For Startups

Sahail Ashraf posted on 27 August 2019 Read

As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]

Airports Doing It Right On Social Media

Sahail Ashraf posted on 20 August 2019 Read

Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge. At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content. And there are many airports […]

Facebook to make changes to business profiles

Sahail Ashraf posted on 13 August 2019 Read

Facebook has just made it clear that it is going to change how information about businesses is displayed. The platform has long been a favourite for small businesses, and this has meant that small businesses have seen some great returns. But the changes Facebook is planning to make are actually going to be noticeable, and […]

Storytelling on Instagram

Sahail Ashraf posted on 6 August 2019 Read

Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. The good news about Instagram is that it has morphed […]

Brands on Social who Pushed the Women’s World Cup

Sahail Ashraf posted on 30 July 2019 Read

The FIFA Women’s World Cup attracted a lot of attention. This is a pleasing and long-overdue development, but it also has some connected news that makes it even more exciting. And the excitement comes for brands who have developed a strategy around the event. We thought we would take a look at a few of […]

Social Media Round Up June 2019

Sahail Ashraf posted on 23 July 2019 Read

It was one of the hottest months on record in some countries, and June had its fair share of news items around the wonderful world of social media marketing. Nothing necessarily groundbreaking here, just tweaks and new experiences here and there that should make the social media marketer’s job a little easier, or at least […]

Facebook Pages can now really be part of the community

Sahail Ashraf posted on 9 July 2019 Read

Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can gain more of a positive experience from being involved. Within […]

Instagram Growth And Engagement For Q1 2019

Sahail Ashraf posted on 2 July 2019 Read

Everyone loves Instagram. The millions of users love it. The media love it. It’s very much the favoured platform for the young and hip segment of social media users. And the exciting thing is that it is continuing to grow. It keeps making leaps forward in various areas, while still managing to provide value to […]

Content: Quality Over Quantity

Sahail Ashraf posted on 25 June 2019 Read

Ever since marketers were hired to help with the online presence of brands, content has been a hot topic. The creation of content that works has never been as challenging and competitive as it is right now. If brands aren’t on top of their game in this area, the consequences are pretty immediate. However, content […]

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